FAQs

What is SEO?

Search Engine Optimization. Why is SEO important? You can have the best website ever, but if no-one sees it, it doesn’t matter! Want to see your page pop up on the first page of a google search for your expertise? Then we must optimize your page. Optimizing your website includes: using keywords, long tail keywords, headings, correct word counts and proper descriptions. Sound overwhelming? Don’t worry, I got you covered!

What’s a lead magnet?

A lead magnet helps you build your email list. Do you want to have a list of people to reach out to with new services, products or blogs? Then you need to build that list! A lead magnet is something enticing that you give away for free in exchange for their email address. Not sure what to give away? I have lots to suggest and we can work together on what’s right for you!

What’s a funnel?

Not just for cooking or an oil change! A marketing funnel takes a cold audience (never heard of you) to warm (aware and interested) to hot (buying loyalists). From awareness, to interest, to evaluation, to conversion, to loyalist! Each of these steps requires a different conversation. In other words, for an email sequence to work, it must meet the audience where they’re at and speak to them in the correct language. This is especially important when bringing new people into your universe, my specialty!

Do people still read blogs?

Yes! If they’re relevant to the reader. Blogs are an excellent way to continue connecting with your customers, retaining them as loyalists. Not only are blogs helpful with growing and retaining your customer base, they also are critical with SEO. Blogs increase your google search ranking and relevancy. But, not just any blogs, SEO optimized blogs… this is where I come in!

What’s behind the name: Rooted Rooster?

Rooted: Reminds me to remain grounded in my mission and stay true to my Core Values. Rooster: These birds are full of personality, just like you’re business! They’re beautiful, loud and can’t be missed. My job is to ensure your voice and personality shines through and gets noticed.